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165 values for ethical business owners
165 values for ethical business owners Business values are essential for business owners who don’t want to be arseholes. In this post, I will outline why values matter, give you a whopping list of 165 and tell you what to do with them so they don’t become...
Vomit Content Ideas For Your Social Media
Vomit Content Ideas For Your Social Media The pressure for small business owners to keep coming up with fresh content ideas for social media can be overwhelming, frustrating, or even boring.It doesn’t have to be this way.I help my clients make content and...
How Courageous Visibility Improved My Life
I didn’t think I would ever be able to consistently post on social media. I had always left working on my own business to the last job on the to-do list. At my worst, I would plan to do my own marketing at 2 pm, enough time to be visible before the school run or...
Taking a Social Media Break Can Increase Your Visibility
On the 18th of December 2020, I deleted my social media apps and packed away my computer. I had planned to be courageously INVISIBLE for two weeks, the entire Christmas break. After two years of showing up multiple times a day (apart from the odd day or weekend after...
Why doing ideal client work isn’t enough
Every marketing expert under the sun will tell you to work on your ideal client and I’m not going to argue with them, they are right. But in this post, I want to explain to you why this simply isn’t enough. Who is your ideal client anyway? When...
Mission Led Content Can Grow Your Business
Mission Led Content is a content marketing strategy with a heart. It isn’t necessarily a change in content (although that’s often the result) but instead it’s a change in mindset. In this post I will explain what Mission Led Content is, who it is...
You already know the secret to growing your business and your ancestors knew it too
Ask yourself where money comes from? This isn’t an ‘ask the universe’ type of question (although I do love those), this is a practical question; ‘how does your business actually generate an income?’ We all know there isn’t a magic money tree (or at least Theresa May...
3 Practical Copywriting Tips for You to Implement Right Now and See Results in Your Sales
Many people ask me what they should hire a copywriter for and as a copywriter I’m tempted to say everything but the truth is you’re not going to hire a copywriter for all copy tasks because it would cover every single word you write for your business. Copy...