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165 values for ethical business owners

Business values are essential for business owners who don’t want to be arseholes. In this post, I will outline why values matter, give you a whopping list of 165 and tell you what to do with them so they don’t become meaningless. Set your own business boundaries As a...
Vomit Content Ideas For Your Social Media

Vomit Content Ideas For Your Social Media

Vomit Content Ideas For Your Social Media The pressure for small business owners to keep coming up with fresh content ideas for social media can be overwhelming, frustrating, or even boring.It doesn’t have to be this way.I help my clients make content and...
How Courageous Visibility Improved My Life

How Courageous Visibility Improved My Life

I didn’t think I would ever be able to consistently post on social media. I had always left working on my own business to the last job on the to-do list. At my worst, I would plan to do my own marketing at 2 pm, enough time to be visible before the school run or...
Why doing ideal client work isn’t enough

Why doing ideal client work isn’t enough

Every marketing expert under the sun will tell you to work on your ideal client and I’m not going to argue with them, they are right. But in this post, I want to explain to you why this simply isn’t enough.     Who is your ideal client anyway?   When...
Mission Led Content Can Grow Your Business

Mission Led Content Can Grow Your Business

Mission Led Content is a content marketing strategy with a heart. It isn’t necessarily a change in content (although that’s often the result) but instead it’s a change in mindset. In this post I will explain what Mission Led Content is, who it is...
Increasing Your Email Open Rate

Increasing Your Email Open Rate

The average email open rate according to industry standard is just 24%, now people will tell you that emails are dead but even by these standards if you have 100 people in your email list, this will still be 24 people that you are deepening relationship with and...
To the mumpreneur who feels like she’s failing

To the mumpreneur who feels like she’s failing

I see you. I saw you rocking your newborn baby back to sleep at 2am and worrying about everything from paying the bills to disappointing your clients. I saw you balancing the laptop in bed, typing with one hand and holding the baby with the other. Running a business...

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