Blog
Why doing ideal client work isn’t enough
Every marketing expert under the sun will tell you to work on your ideal client and I'm not going to argue with them, they are right. But in this post, I want to explain to you why this simply isn't enough. Who is your ideal client anyway? When I ask people who...
Mission Led Content Can Grow Your Business
Mission Led Content is a content marketing strategy with a heart. It isn't necessarily a change in content (although that's often the result) but instead it's a change in mindset. In this post I will explain what Mission Led Content is, who it is for, how it can help...
You already know the secret to growing your business and your ancestors knew it too
Ask yourself where money comes from? This isn’t an ‘ask the universe’ type of question (although I do love those), this is a practical question; ‘how does your business actually generate an income?’ We all know there isn’t a magic money tree (or at least Theresa May...
3 Practical Copywriting Tips for You to Implement Right Now and See Results in Your Sales
Many people ask me what they should hire a copywriter for and as a copywriter I'm tempted to say everything but the truth is you’re not going to hire a copywriter for all copy tasks because it would cover every single word you write for your business. Copy includes...
Increasing Your Email Open Rate
The average email open rate according to industry standard is just 24%, now people will tell you that emails are dead but even by these standards if you have 100 people in your email list, this will still be 24 people that you are deepening relationship with and...
To the mumpreneur who feels like she’s failing
I see you. I saw you rocking your newborn baby back to sleep at 2am and worrying about everything from paying the bills to disappointing your clients. I saw you balancing the laptop in bed, typing with one hand and holding the baby with the other. Running a business...
Visibility is Not Vanity. It’s Time to Get Over Your Blocks and Get Practical
Without visibility you don’t have a business, you need your ideal client to see you before you can even hope to make a sale. But understanding how and where to be visible for your unique business isn’t something everyone just instinctively knows. I have worked with...
How is Facebook Changing for Small Businesses in 2018?
2018 is the year Mark Zuckerberg has vowed to 'fix Facebook.' While the concept of Russian meddling in UK elections might seem remote from the average UK business owner, we should still be very aware that regardless of the reasons, Facebook is a constantly evolving...
Being Wealthy Won’t Turn You Tory
I have struggled with how to write this post, even though I am a writer, every time I try, I feel like I’m talking in cliché’s but I couldn’t give up. I need you to know that you can be financially successful without sacrificing your values. In...
