Blogs

Every marketing expert under the sun will tell you to work on your ideal client and I'm not going to argue with them, they are right. But in this post, I want to explain to you why this simply isn't enough.   Who is your ideal client anyway?   When I ask people who...

Mission Led Content is a content marketing strategy with a heart. It isn't necessarily a change in content (although that's often the result) but instead it's a change in mindset. In this post I will explain what Mission Led Content is, who it is for, how it can help...

Ask yourself where money comes from? This isn’t an ‘ask the universe’ type of question (although I do love those), this is a practical question; ‘how does your business actually generate an income?’ We all know there isn’t a magic money tree (or at least Theresa May...

Many people ask me what they should hire a copywriter for and as a copywriter I'm tempted to say everything but the truth is you’re not going to hire a copywriter for all copy tasks because it would cover every single word you write for your business. Copy includes...

The average email open rate according to industry standard is just 24%, now people will tell you that emails are dead but even by these standards if you have 100 people in your email list, this will still be 24 people that you are deepening relationship with and...

I see you. I saw you rocking your newborn baby back to sleep at 2am and worrying about everything from paying the bills to disappointing your clients. I saw you balancing the laptop in bed, typing with one hand and holding the baby with the other. Running a business...