ABOUT ME

Why trust me with your impact, messaging and content?

Well, I am not a sustainability expert.

I am not a LGBTQ rights expert

I am not a diversity or inclusion expert.

I am not a mental health expert.

I am a COPYWRITER.

My zone of genius is connecting you to your deeper mission, helping you to use it to shape your messaging and then communicate that to your audience.

I’ve been in digital marketing for a decade after a career of teaching and coaching young vulnerable people.

I bring my teaching and coaching skills into my work as well as my copywriting skills as I have helped hundreds of honest, hardworking business owners be courageously visible and get more leads with mission led content.

But I also keep my feet firmly on the ground. I did the whole 6 figure, big launches, massive team thing and it made me feel empty and cold.

Yes, the money was great because money isn’t a dirty word. But after I reached a level of comfort, it was all numbers.

And it never felt enough.

The gift (or curse) of Mission Led Content is it forces us to look objectively at ourselves and examine our own BS.

The online world is just full of it and if we are not careful it sucks us up and spits us out. This is what I started to feel was happening to me.

Deep down I knew I was taking more than I was giving to the world. I knew I was believing my own hype and in pursuit of success, I had lost myself.

I had made my business more about me and less about its role in real significant progressive change which is what really excites me.

When I realised this and started to make shifts, the fire in my belly returned.

I stepped away from the big high cost coaches, the high cost, high risk launches.

I started to listen to myself.

My first big step was reducing my prices, despite the cries of ‘money blocks’ from well meaning friends and clients who wanted me to ‘know my value.’

Because I did know my value. I still do.

I know that being able to do the job I love with the people I love is magic and I’m incredibly lucky. I don’t need to charge a billion quid an hour to validate myself.

I know that the people I really want to help can’t always afford the big investments and that these are the people I can make the biggest impact with.

And I know that I am enough.

I have enough.

I give enough.

What enough looks like in practical terms will evolve as I do, but the point is this.

Leftie business owners like us don’t need to play by the same rules that were set by big corporations, governments and media.

We can make our own rules.

More for the sake of more is damaging our planet, contributing to injustice and detrimental to our mental health.

As business owners, our purpose needs to go beyond profit. Having enough to thrive is a beautiful privilege and one we can proudly step into but we can be more than just financially abundant.

We can be role models, facilitators and advocates of real change.

But we have to look at what we do and say differently. We have to understand the power we have to drive progress and instead of anxiously waiting for more shit to hit the fan, it’s time we got in the driving seat.

We can show everyone who comes into contact with us and our business that the status quo isn’t ‘just the way it is, it’s a political choice.

I’m not going to lie. This message is a harder sell than when I used to just promise to help people with their copy to make more sales and I sometimes question why I picked a more challenging lane.

But I have no other choice.

I am following my instincts and my heart.

This is what I do.

This is the role I play in the revolution.

Well that and bringing up 3 daughters with my best friend, business partner and husband Nik.

The girls are currently being trained to take down the patriarchy as we speak.

Well that and bringing up 3 daughters with my best friend, business partner and husband Nik.

The girls are currently being trained to take down the patriarchy as we speak.

Download the free MLC Manifesto now (no email address required)
and commit to a more compassionate way to do business online.

ABOUT ME

Why trust me with your impact, messaging and content?

I started to listen to myself.

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