You could be…
A franchise owner
Or anything else (as you can tell I’m dumping the ideal client concept here and going for idealistic ones instead )!
What you do doesn’t matter.
What you feel does.
You are a business owner who gives a shit about the world and the people in it.
You feel the weight of the world and all the utter shit right now. Social and environmental injustice simultaneously breaks your heart and infuriates you. There is a deep desire to ‘do more’ but you don’t always know what or how. This can make you feel helpless.
You are sick of the online BS and manipulative marketing duckery. You don’t want to be part of that, whenever you try because you are made to feel like you ‘should’ you are sick in your mouth a little.
You struggle to create content that articulates your message as it is. Writing for your business brings up a lot of insecurities and you question yourself constantly.
You know you want to say more and have a bigger impact but you don’t know how to do it without coming across as a virtue signalling, righteous slow flake that the trolls are just waiting to jump on.
Politicians, big corporations and the media tell us that this is just the way the world works.
It’s just the way it is.
Let’s call BS on that and show them and all those who come into contact with our business that there is another way.
Imagine if we all did that.
Imagine the ripples of hope and real ducking change we could create.
What if you made new sales from dream customers who are drawn to your message of hope and action.
What if these new customers bought from you because you solve a genuine problem they have AND you give them an opportunity to support a cause they feel strongly about. They feel good. You feel good. It’s a win/win.
What if you went to bed every night feeling the mental, physical and spiritual benefits of knowing your business is giving more than its taking and you’re genuinely helping people and planet.
What if you could love living a free abundant life knowing you have enough, you are enough and you give enough.
But it’s not just about the words we use. We can’t just talk about change, we have to be part of it.
Having a bigger impact is not just about making a million and then funding a school in Africa with your name on a plaque.
It’s not just about selling more because your product or service helps others.
It’s about our everyday actions.
Our everyday words.
It’s how we show up and what we do now.
Not when we’ve grown, but as we grow.
As a mission led content marketer my support will always be focused on what we say and how we communicate to make more sales.
As a human (and raving snowflake woke leftie), the messaging I help business owners communicate is backed by actions of hope.
We can’t just say we give a shit.
We have to actively show it.
As the world keeps heating up and the gap between the rich and the poor grows wider, more and more consumers will step away from businesses who are contributing to the shit show and towards people like you.
Be there now. Ready for the unavoidable change that is coming.
Be part of the movement that is unstoppable because humanity has no other option.
There are cracks appearing in the system that was built for the 1%, and we have an opportunity to reinvent ourselves, our world and the future.
This isn’t about making a difference in a fluffy, feed the world, patronising, mission washing way.
But in a measurable, clear and powerful revolutionary way.