Connect and convert with mission led copy
Hi I’m Lisa
I personally work with clients by creating
Women either outsource to me and my team so they can focus their energy more effectively working in their own zone of genius or they allow me to take them on a journey, teaching them the skills they need to create their own connective copy and content.
I could cry you are so talented and totally ‘get’ me!
Sometimes I Write About Writing
Every marketing expert under the sun will tell you to work on your ideal client and I'm not going to argue with them, they are right. But in this post, I want to explain to you why this simply isn't enough. Who is your ideal client anyway? When I ask people who...
Mission Led Content is a content marketing strategy with a heart. It isn't necessarily a change in content (although that's often the result) but instead it's a change in mindset. In this post I will explain what Mission Led Content is, who it is for, how it can help...
Ask yourself where money comes from? This isn’t an ‘ask the universe’ type of question (although I do love those), this is a practical question; ‘how does your business actually generate an income?’ We all know there isn’t a magic money tree (or at least Theresa May...