Content marketing is like a hamster wheel you can’t get off. By the time you write, question yourself, panic, post, delete, post again… you get approximately 5 minutes of peace before you have to do it all over again.
As a content marketing coach, I make it my mission to make it easier for small businesses to be courageously visible online.
Time is one of the biggest barriers to consistent marketing and that’s why in this post, I am sharing 3 simple posts you can create in under 5 minutes.
Write, post, get on with your day.
I mean seriously, a one-sentence question. Sure you can end a long-form story post with a question but this time, I am inviting you to write a simple, short question because the whole point of this task is it is to keep it quick and easy to do.
Here are some examples that I have used but keep in mind that these questions have been designed for my audience and although many are generic it is always important to consider your audience and what you would question you might ask your ideal client if you were enjoying time together not talking about work.
Who are you grateful for today? Tag them in the comments and make sure they know.
If you were queen of the world, what would be the first thing you do?
Do you have a hidden talent the online world hasn’t seen yet? Mine is in the comments, would love to hear yours…
If you had to talk for 30 minutes without any preparation, what would you talk about?
If you were to live anywhere in the world, where would it be?
If you had an extra hour in the day, what would you do?
I would make an awful carer, I am not good at dealing with bodily fluids? What would you be awful at?
What are you reading right now? Would you recommend it?
As a mum, running her own business from home, I find cooking a drag. Anyone got any quick, easy and healthy recipes my kids might actually eat?
What is your go to music to get your mojo back?
I want to watch a good horror tonight, what is good on Netflix?
I am loving Brene Brown’s Podcast right now. Any other similar ones out there that you would recommend?
What do you want your legacy to be?
What did you want to be when you grow up?
Describe what you want to do badly.
If one was introvert and ten was extrovert, where would you fall on the scale?
What are you most proud of in your life?
Is there a story behind your name/business name?
Help me make a playlist of awesome songs to fire me up. What is yours?
Are you someone who loves progress or do you wish we could step back in time?
What is the most productive way to procrastinate?
Do you find mercury in retrograde tough to deal with? Or are you not paying attention to the planets?
Tell me the highlight of your week. What made it awesome?
What TV show needs a remake?
Do you get enough sleep? What stops you?
What is your superpower?
If you were a superhero, who would you be?
If you could go back to any decade/time period in human history, what would you go back to?
If you were in charge of the government budget, what would you spend more money on?
Share the 5th photo in your phone / the first photo with blue in it in your gallery
What three words would other people use to describe you?
What app do you open first thing in the morning?
These are all surface-level questions that aim to simply build relationships This might not be changing the world but these questions do start conversations that also help to build trust.
Never underestimate the power of a simple question.
Social proof is basically someone else saying something nice about you or your business. This could be a testimonial, a comment on a thread, a message or an anecdote. This could be shared as a simple screenshot, a branded image or a story post.
If you don’t already have social proof content prepared, then your job today is to get some. I understand for some business owners, testimonials are difficult to collect or share, in some cases impossible. If this is you, try writing case study posts instead though they won’t be the quickest, they will still be effective.
Also, look at finding a place to store your images so that you can easily access them anytime.
For the simple and quick approach remember you can just add a little comment to a social proof image about how seeing those lovely words made you feel.
It doesn’t have to be hard or complicated.
And before you start moaning at me, your life isn’t boring and people ARE interested, especially your ideal client. Show your audience you are human and relatable because that develops trust and likeability.
You could also use this as an opportunity to talk about what you are doing in your business which allows your audience to understand what you do, who for and what working with you / buying from you would be like.
You don’t have to share these types of posts every day, the idea of this post is to show you how quick and simple content can be so that even when you are busy you can still be courageously visible.
Watch free live training – no sign up required
As part of my launch for my Mission Led Content group coaching program in June 2021, I did a series of live training sessions.
One was entitled 3 content ideas you can create in under 5 minutes where I talk through these types of posts in different ways.
You can watch this training for free with no sign-up required here…
And commit to a more compassionate way to do business online.
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