Why doing ideal client work isn’t enough

Every marketing expert under the sun will tell you to work on your ideal client and I'm not going to argue with them, they are right. But in this post, I want to explain to you why this simply isn't enough.   Who is your ideal client anyway?   When I ask people who...

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Mission Led Content Can Grow Your Business

Mission Led Content is a content marketing strategy with a heart. It isn't necessarily a change in content (although that's often the result) but instead it's a change in mindset. In this post I will explain what Mission Led Content is, who it is for, how it can help...

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Increasing Your Email Open Rate

The average email open rate according to industry standard is just 24%, now people will tell you that emails are dead but even by these standards if you have 100 people in your email list, this will still be 24 people that you are deepening relationship with and...

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To the mumpreneur who feels like she’s failing

I see you. I saw you rocking your newborn baby back to sleep at 2am and worrying about everything from paying the bills to disappointing your clients. I saw you balancing the laptop in bed, typing with one hand and holding the baby with the other. Running a business...

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How is Facebook Changing for Small Businesses in 2018?

2018 is the year Mark Zuckerberg has vowed to 'fix Facebook.' While the concept of Russian meddling in UK elections might seem remote from the average UK business owner, we should still be very aware that regardless of the reasons, Facebook is a constantly evolving...

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Being Wealthy Won’t Turn You Tory

I have struggled with how to write this post, even though I am a writer, every time I try, I feel like I’m talking in cliché’s but I couldn’t give up. I need you to know that you can be financially successful without sacrificing your values. In...

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